I’m Alex Fuertes.

People, Program & Process strategy for mission-driven organizations
Close-up of a smiling woman with curly black hair, wearing a black top with floral embroidery, silver necklaces, and nose piercings, against a brown background.

Former community builder for some of the most talked-about companies in tech & AI.

Now, I work with people driven by building a world worth living in, not by momentum mistaken for meaning.

Work with me
Learn more

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Strategic Advising

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Community Strategy

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AI Implementation

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Operations

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Marketing

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Communications

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Mentorship

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Teaching

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Speaking

* Strategic Advising * Community Strategy * AI Implementation * Operations * Marketing * Communications * Mentorship * Teaching * Speaking

How we can work together

Strategy · Community Building · Education · AI · Marketing · Operations

I help turn purpose into strategy, ideas into action, and ambitious visions into something real.

01. people

Strategic advising, mentorship, and teaching.

Learn more → 

02. programs

Designing community strategy, marketing, & communications.

Learn more →

03. Processes

Building out operations and AI implementation.

Learn more →

Built, learned, and grew alongside good people at
Lovable logo with colorful heart.
The Scale AI company logo written in gradient colors transitioning from orange to pink to purple, on a transparent background.
The Keepler app logo written in lowercase letters in a serif font, in light beige color on a black background.
The Flare personal safety device company logo in large, colorful letters.
Colorful logo with a 3D spiral shape in shades of purple and teal, followed by stylized text 'Sapling' in white with a pink arrow. 
Who I work with

Mission-driven people and organizations.

If you’re building something that puts purpose over profit in community, education, social or climate justice, animal welfare, human-centered tech & beyond, I’d love to hear about it.

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People are the point

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Authenticity as practice, not performance

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Clear is kind

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Relationships over transactions

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Sustainable by design

* People are the point * Authenticity as practice, not performance * Clear is kind * Relationships over transactions * Sustainable by design 

Featured work · Flare

Building community into the product.

As Flare's fourth team member, I joined them on a mission to prevent interpersonal violence and built a space for people with very different experiences of personal safety. I wore nearly every hat as we grew, built the community into the product instead of beside it, and proved trust and growth strengthen each other.

450%

community growth
in three months

60

NPS in three months

+20%

product activation

See the work 
Testimonials      

What it feels like to work together.

A woman with curly hair smiling, wearing a jacket with a fuzzy collar, sitting with her arms crossed.

“Alex’s analytical sales background is rare in the community world and gives her an advantage in knowing how to drive results towards the impact you want to make.
Alex builds with authenticity, empathy, and integrity.”

— Quinn Fitzgerald

Founder & CEO of Flare
Mission-Driven Entrepreneur, Survivor-First Personal Safety Leader, Obama White House

A young woman with long, curly red hair and glasses smiling at the camera against a white background.

“Working with Alex is a joy. She brings initiative, attentiveness and an open mind to her projects.”

— Victoria Cumberbatch

Community Driven Leadership Coach,
Deep Work Facilitator, and Breathwork Guide

A smiling woman with curly black hair, wearing a blue floral dress, sitting outdoors near a wooden structure and tall grass.

“Rarely have I worked with someone who can think both so quickly and deeply about a problem and take efficient steps to solve it.”


— Rachel I. Abramowitz

Founder and CEO of Keepler

A woman with wavy blonde hair smiling, wearing a black blazer and a patterned top, outdoors with a blurred cityscape background.

Have meaningful work that needs a clearer way forward?

The first conversation is on me

Tell me what's moving, what's stuck, and what you want to make possible.